When a customer can't touch your product, the photo has to do the selling. Clear, consistent images build trust before a single word is read. What good product photos do - Show the true colour, texture and size so customers know exactly what they're getting. - Make your listings look consistent across your website, Instagram, Amazon or Flipkart. - Reduce questions and returns, because buyers saw what they ordered. Two kinds of shots you need 1. Clean catalogue shots: the product on a plain white or neutral background, evenly lit, from several angles. These are essential for marketplaces. 2. Lifestyle shots: the product in use — a mug on a breakfast table, jewellery on a model, a bag on the street. These tell a story and work well on social media. How to prepare for a product shoot - Clean every item; dust and fingerprints show up in high resolution. - Make a shot list: which products, which angles, which backgrounds. - Share your brand colours and any reference images you like. - Tell your photographer where the photos will be used so sizes and crops are right. Planning a product shoot or a short product video? Pick "Product video" in "What are we shooting?" on our homepage to see packages.

Why Good Product Photography Helps Your Brand Sell

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