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EPURTURE was founded by Abhishek Virendra, a seasoned visual storyteller and the creative force behind IPW Photography. Having spent years scale-building his own photography business, Abhishek intimately understood the industry's biggest barrier to growth: the cost and unpredictability of client acquisition.

He watched countless talented photographers struggle to find clients, while clients simultaneously struggled to find verified, high-quality talent. The bridge between them was broken by rigid, expensive monthly subscription platforms.

Abhishek built EPURTURE to shatter that old model. By introducing a transparent, pay-per-lead marketplace, he engineered a platform where photographers only invest when a real opportunity presents itself. EPURTURE is the culmination of Abhishek's commitment to building a sustainable, thriving, and honest community for visual artists across India.